If you break the seal on a brand-new cart or open a container, anyone who is a cannabis lover will notice the distinct, sharp smell. There’s more to smell than meets the eye. This experience is a combination of mood, memory anticipation, and expectations. The experience is enabled through terpenes. Not just any terpenes they are the ones that come directly from cannabis itself. These are compounds that are known as cannabis-derived terpenes, and have rapidly become the most sought-after ingredients for anyone looking to elevate taste, authenticity, quality and more.
Image credit: massterpenes.com
In the past, many product manufacturers have heavily depended on botanical terpenes as an approach to recreate the original cannabis strains. On paper, this seemed to make perfect sense. It is cost-effective to have limonene extracted from pine trees. However, the result weren’t always up to the expectations. While initially aromatic the terpene blends did not have the depth, soul or endurance when compared with their cannabis-derived counterparts. The terpene blends degraded very quickly and ended up smelling more air freshener-like than actual fresh flowers.
The terpenes of cannabis that are pure are the ones that change the game. They’re derived directly from cannabis plants. They contain not just the main components that create a strain’s signature smell, but also subtle, support notes that botanical sources can’t reproduce. This isn’t just about replicating the flavor, but rather capturing essence of the plant.
Live resin terpenes is an technology that is pushing this further. The terpenes don’t come from dried or cured cannabis but from plants that have been frozen as soon as they are harvested. The quick freeze process locks the volatile components in delicate ways which would otherwise go unnoticed. The terpene profiles are brighter, darker, and reminiscent of how the original strain was intended.
The sensory benefits are obvious, but the impact of cannabis-derived terpenes goes beyond flavor. These terpenes can contribute to the entourage effect, which is the nuanced interaction between cannabinoids a terpenes. It can impact the overall experience that a product could offer. For instance, a product that is formulated with true OG Kush terpenes may deliver a more familiar or balanced effect because of the other components that are preserved in the extract.
As consumer awareness grows and so does the need for greater transparency. The public isn’t just looking for high levels of THC. They’re looking through ingredient lists, looking up their products, and seeking out cannabis-derived terpenes that are available that are available for purchase with precise extraction and sourcing details. Brands who meet this standard and offer uncut, non-blended, specific strain-specific profiles of terpenes will be rewarded by the industry’s credibility and customer loyalty.
This shift is of special importance in a marketplace awash with choices. In a marketplace crowded with choices, products which are authentic will get an advantage. If someone is the first to try an terpene derived from cannabis it is possible that they will be drawn by the synthetic flavours or the botanical blends.
Mass Terpenes has emerged as one of the top players in the field, offering hemp-derived and live resin products that cater to different budgets without compromising on quality. Their CDT line is popular with extractors, vape producers and even curious customers All of them are united by the desire to take marijuana to its purest form.
The end result isn’t just about smell. It’s about the relationship. Terpenes can affect your experience in more ways than many people realize. By choosing pure cannabis terpenes will give you clarity as well as a deep and honest connection to the plant. This, perhaps, is the most powerful ingredient of all.
